In a significant move to support its sellers, Amazon has introduced the Account Health Assurance (AHA) program across Europe, Japan, and India as of April 24th. This new initiative aims to alleviate the anxiety of account deactivation, providing sellers with a safety net while ensuring that any issues are promptly and effectively resolved.
Overview of the Account Health Assurance Program
The AHA program is designed for sellers with a professional selling account who consistently maintain a high Account Health Rating. Eligible sellers enrolled in this program will no longer face the risk of sudden account deactivation, provided they collaborate with Amazon’s enforcement team to address any arising issues within a 72-hour window.
Eligibility Criteria for AHA
To qualify for the AHA program, sellers must meet the following criteria:
Account Health Rating: Maintain an Account Health Rating of over 250 for at least six months.
Consistent Performance: Ensure that their Account Health Rating does not fall below 250 for more than 10 days within a rolling six-month period.
Professional Account: Hold a professional selling account on Amazon.
Emergency Contact: Provide a valid emergency contact number.
Benefits of the AHA Program
The primary benefit of the AHA program is the assurance that Amazon will not deactivate a seller's account without first giving them the opportunity to resolve any issues. When enrolled in AHA, an account health specialist will proactively reach out to the seller if any problems arise. This specialist will provide a detailed explanation of the issue and guide the seller through the steps needed to address it, thereby preventing account enforcement actions.
How the AHA Program Works
Under the AHA program, the constant threat of account suspension or deactivation is significantly reduced. Here’s how the program functions:
Proactive Communication: If an issue is detected that could potentially lead to account deactivation, an account health specialist contacts the seller directly.
Guidance and Support: The specialist explains the issue in detail and provides clear, actionable steps to resolve it.
Resolution Window: Sellers have 72 hours from the time of contact to address and rectify the issue with the support of the enforcement team.
This approach ensures that sellers have the opportunity to maintain their business operations smoothly and without disruption.
Steps to Enroll in the AHA Program
Sellers interested in the AHA program should ensure they meet the eligibility requirements and take the following steps:
Monitor Account Health: Regularly check and maintain an Account Health Rating above 250.
Consistent Performance: Strive to keep the Account Health Rating stable and address any dips promptly.
Update Contact Information: Ensure that a valid emergency contact number is provided in the account settings.
By adhering to these steps, sellers can benefit from the added security and support offered by the AHA program.
Conclusion
Amazon’s Account Health Assurance program represents a significant enhancement in the support provided to sellers, helping to safeguard their accounts and reduce the anxiety associated with potential deactivation. By maintaining a high Account Health Rating and collaborating with Amazon’s enforcement team, sellers can continue to operate with greater confidence and stability. This initiative underscores Amazon’s commitment to fostering a secure and supportive selling environment for its global community of professional sellers.