Navigating Amazon's vast marketplace can feel like learning a new language. From ACoS to ASIN, the platform is filled with acronyms and jargon that can leave even seasoned sellers scratching their heads. Understanding these terms is crucial for managing your Amazon business efficiently and effectively. To help you become fluent in "Amazonian," we've created the Amazon Acronyms Cheat Sheet – your ultimate guide to deciphering the essential lingo.
Why You Need the Amazon Acronyms Cheat Sheet
As an Amazon seller, knowing the key acronyms and terms is essential for several reasons. First, it helps you understand the platform's tools and reports, allowing you to make informed decisions. Second, it improves communication with other sellers, service providers, and Amazon support. Finally, it saves time and reduces frustration when navigating the various aspects of your Amazon business.
Key Acronyms Every Amazon Seller Should Know
Here's a sneak peek at some of the most important acronyms you need to know:
ACoS (Advertising Cost of Sales): This metric helps you understand the efficiency of your advertising by comparing ad spend to ad revenue.
FBA (Fulfillment By Amazon): A service where Amazon handles storage, packaging, and shipping of your products.
SKU (Stock Keeping Unit): A unique identifier for each of your products, crucial for inventory management.
By keeping this cheat sheet at your side, you'll be able to navigate the Amazon marketplace like a pro. Whether you're calculating your ACoS or puzzling over what PPC stands for, this cheat sheet is your secret weapon.
The Cheat Sheet: Decoding Amazon's Language
Here's a comprehensive list of essential Amazon acronyms:
1P: Vendor Central
3P: Seller Central
3PL: 3rd Party Logistics
ACPC: Average Cost Per Click
AGL: Amazon Global Logistics
ARPI: Average Repeat Purchase Interval
ASIN: Amazon Standard Identification Number
ATC: Add to Cart
BA: Brand Analytics
BSR: Best Sellers Rank
B2B: Business to Business
CB: Chargeback
CC: Customs Clearance
CF: Fulfillment Center
CLR: Category Listings Report
COA: Cost Per Action (Spend/Total Units Sold)
COGS: Cost of Goods Sold
CPA: Cost Per Acquisition
CPC: Cost Per Click
CRAP: Can't Realize a Profit
CTA: Call to Action
CTR: Click Through Rate (Clicks/Impressions = CTR)
DCM: Display Child Model
DPM: Display Parent Model
DS: Dropshipping
DSP: Demand-Side Platform. Video Ads are powered by Amazon DSP (and Display ads)
DTC: Direct to Consumer
EAN: European Article Number
EFN: European Fulfillment Network
ETC: Estimated Time of Completion
FBM: Fulfillment By Merchant
FFP: Frustration Free Packaging
FNSKU: Fulfillment Network Stock Keeping Unit
G51: Global System of Supply Chain Standards
GTIN: General Trade Item Number
IP: Intellectual Property
IPI: Inventory Performance Index
KPI: Key Performance Indicator
LP: List Price
MAG: My Amazon Guy
MAP: Minimum Advertised Price
MBA: Market Basket Analysis
MCF: Missing Multi-Channel Fulfillment
MN: Merchant Fulfilled Network
MKL: Master Keyword List
MoM: Month over Month
MSDS: Material Safety Data Sheet
MWS: Marketplace Web Services
MYCE: Manage Your Customer Engagement
NARF: North American Remote Fulfillment
NCX: Negative Customer Experience
OA: Online Arbitrage
ODR: Order Defect Rate
OOS: Out of Stock
OTC: Over-The Counter
OTP: One-Time Password
PDP: Product Detail Page
PL: Private Label
PO: Purchase Order
POC: Point of Contact
POE: Product Opportunity Explorer
PPC: Pay-Per-Click
RA: Retail Arbitrage
ROAS: Return on Advertising Spend = Total Sales / Total ad Spend
ROI: Return On Investment
RPB: Repeat Purchase Behavior
RPR: Repeat Purchase Rate
SAS: Strategic Account Services
SB: Sponsored Brands (advertising)
SC: Seller Central
SCP: Search Catalog Performance
SD: Sponsored Display (advertising)
SDS: Safety Data Sheet
SEO: Search Engine Optimization
SOP: Standard Operating Procedures
SP: Sponsored Products (advertising)
STV: Sponsored TV
SVG: Search Volume Growth
TACOS: Total Advertising Cost Of Sales (ad spend / total revenue x 100)
TNO: Total Number of Orders
UPC: Universal Product Code
USPTO: United States Patent & Trademark Office
VA: Virtual Assistant
VAT: Value-Added Tax
VC: Vendor Central
WFS: Walmart Fulfillment Services
WL: White Label
WPI: Wholesale Product Investments Spreadsheet
WS: Wholesale
YoY: Year over Year
How to Use the Cheat Sheet Effectively
Keep this cheat sheet handy whenever you're working on your Amazon business. It's designed to be a quick reference guide that helps you decode the jargon and focus on what really matters – growing your sales and improving your operations. Use it to:
- Understand reports and metrics better
- Communicate more effectively with your team and Amazon support
- Make informed decisions based on accurate interpretations of key terms
Final Thoughts
Consider this cheat sheet your Rosetta Stone for Amazon selling. It's how top sellers turn confusing jargon into clear, actionable insights. By mastering these acronyms, you'll navigate the Amazon marketplace with confidence and clarity, driving your business to new heights. Happy selling!