Launching a new brand can be a challenging yet exciting journey. To support brand owners in this endeavor, Amazon offers an extensive range of incentives valued at over €47,250/£42,000. These incentives are designed to help new selling partners establish a strong market presence and effectively utilize resources for marketing and advertising.
Unlocking the Power of Amazon Brand Registry To be eligible for these lucrative incentives, brand owners must register their brand in the Amazon Brand Registry. This program not only protects your brand but also opens the door to various promotional and logistical benefits.
Financial Bonuses on Sales One of the most significant incentives is the sales bonus structure. Here's how it works:
10% Bonus: You receive a 10% bonus on your first €45,000/£40,000 of sales of products under your brand.
5% Bonus: After reaching €45,000/£40,000 in sales, you continue to receive a 5% bonus on sales for the first year until you reach a maximum of €900,000/£760,000 in sales.
These bonuses provide a substantial boost to your revenue, allowing you to reinvest in your brand's growth and marketing efforts.
Promotional and Advertising Credits Amazon understands the importance of visibility in a crowded marketplace. Therefore, they offer several credits to enhance your marketing strategy:
Amazon Vine Credits: Receive €180/£160 in Amazon Vine credits. This program enables you to gather authentic reviews from Vine Voices, helping to build credibility and trust for your products.
Sponsored Products Ads Credits: Gain €45/£40 in credits to create Sponsored Products ads. These ads increase your product's visibility on Amazon, driving more traffic and sales.
Amazon Coupons Credits: Obtain €45/£40 in credits to create Amazon coupons, encouraging customers to purchase your products by offering special discounts.
Logistics and Fulfillment Support Efficient logistics are crucial for ensuring customer satisfaction. Amazon provides significant support in this area:
Amazon Partnered Carrier Program: Enjoy a €90/£80 discount on shipments to Amazon's logistics network. Alternatively, you can receive €180/£160 in logistics credits if you use Amazon Global Logistics.
Fulfillment by Amazon (FBA): If you choose FBA, you benefit from free storage and customer returns with automatic enrollment in the New Selection Program for FBA. This includes a waiver of monthly storage fees for the first year from the date your first shipment is received at an Amazon fulfillment center.
Inventory Placement Service: Also, the Inventory Placement Service fee is waived for the first year from the date of program activation, streamlining your logistics process across Europe.
Maximizing the Benefits These incentives offer a comprehensive support package for new brand owners, covering financial bonuses, promotional credits, and logistical assistance. To make the most of these benefits, consider allocating the bonuses and credits strategically towards:
Enhancing Product Visibility: Use the advertising and coupon credits to increase product visibility and attract more customers.
Streamlining Logistics: Utilize the logistics credits and discounts to ensure efficient and cost-effective shipping and fulfillment.
Building Brand Reputation: Leverage Amazon Vine credits to gather genuine customer reviews, enhancing your brand's credibility.
Conclusion
Amazon's incentive program is a robust opportunity for new brand owners to establish and grow their business on one of the world's largest e-commerce platforms. By registering in the Amazon Brand Registry and leveraging these incentives, you can significantly boost your brand's visibility, streamline operations, and increase sales, setting a strong foundation for long-term success. Start your journey with Amazon today and take advantage of these generous incentives to propel your brand forward.